You Are a

Brand

How Personal Authority Fuels Business Success

Why Audiences Need This Keynote

In the past, business brands carried the weight of credibility.

Company logos and reputations defined trust. But today, people place more faith in individuals than institutions. Personal brands often outshine company names, because people trust people more than logos.

This keynote shows leaders why personal authority has become the new driver of business success. Eric explains how elevating yourself as a recognized thought leader not only strengthens your own reputation but also amplifies the business you represent.

The difference? Recognition that can't be bought it must be earned. Platforms like Google now validate authority through Knowledge Panels and other signals of credibility. This third-party acknowledgment has become the new standard of trust.

For years

Eric and his team have helped clients achieve this recognition

Some even earning coveted Google Knowledge Panels

He’s been so mission driven in building others up that he hasn’t fully applied the same process for himself… yet

That transparency makes this journey authentic and relatable: Eric is building his own brand alongside yours.

When leaders embrace personal branding as

A complement to their company brand, they unlock visibility, influence, and demand that drives measurable growt

For years

Eric and his team have helped clients achieve this recognition

Some even earning coveted Google Knowledge Panels

He’s been so mission-driven in building others up that he hasn’t fully applied the same process for himself… yet

That transparency makes this journey authentic and relatable: Eric is building his own brand alongside yours.

When leaders embrace personal branding as

A complement to their company brand, they unlock visibility, influence, and demand that drives measurable growth

Learning Objectives

Your audience will discover how to

STEP
01

Align personal and business branding so each reinforces the other.

STEP
02

Be recognized as an "entity" by platforms like Google, gaining third-party validation as a thought leader.

STEP
03

Position themselves to earn trust, visibility, and demand in an era where authority is the currency of success

Got Questions?

We've Got Answers

1. Why is personal branding more important today than business branding?

Because trust has shifted. People are skeptical of institutions, but they still trust credible individuals. A strong personal brand amplifies and often rescues a company’s brand.

2. Isn’t personal branding just for influencers or celebrities?

No. Executives, entrepreneurs, and professionals all benefit. A visible, credible personal brand builds trust with customers, investors, employees, and stakeholders alike.

3. What makes Eric’s approach different?

Eric integrates branding with digital authority signals like Google Knowledge Panels recognition that can’t be purchased, only earned. It’s credibility rooted in authenticity.

4. Who is this keynote best suited for?

Leaders, executives, entrepreneurs, and teams who want to amplify their business by strengthening their personal authority.

5. Can this keynote be customized for my industry?

Yes. Eric tailors stories and strategies to connect directly with your audience and event theme.

Build turst & amplify impact

Contact Eric’s team today to explore how he can customize a program that engages your audience, connects to your theme, and delivers lasting results.

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ERIC YAILLEN

ERIC YAILLEN