Personal Branding
You Are a Brand: How Personal Authority Fuels Business Success
In the past, business branding carried the weight of credibility. Today, personal brands often outshine company names — because people trust people more than logos.
This program shows leaders how to elevate themselves as recognized thought leaders while amplifying their business at the same time. Eric explains why building a personal brand that Google acknowledges as an entity (through Knowledge Panels and authority signals) has become the new standard of credibility — and how that visibility directly impacts business growth.
For years, Eric and his team have helped others earn recognition as trusted authorities — some even achieving coveted Google Knowledge Panels. He’s invested so much in client success that he hasn’t applied the same process fully to himself… yet. But that’s the cost of being mission-driven. And now, building his own presence alongside yours makes this journey real, relatable, and authentic.
Audiences Will Learn:
- Why personal and business branding must work hand-in-hand.
- The path to being recognized as an "entity" by platforms like Google.
- How thought leaders position themselves to create trust, visibility, and demand.