Thought

Leadership Workshops

From Unknown to Unforgettable

How to Earn Google’s Recognition as a Trusted Authority

Why This Workshop Matters

In today’s digital world, visibility isn’t enough. To be seen as a true thought leader, you need recognition that can’t be bought it must be earned. That’s why achieving a Google Knowledge Panel has become the ultimate sign of credibility, trust, authority, and authenticity.

This workshop is designed for leaders, teams, and organizations who want more than theory. It’s a hands on experience where participants learn the principles behind Google’s EEAT algorithm and create the assets needed to be recognized as industry authorities.

What Makes This Workshop Different

Most branding workshops stop at storytelling, messaging, or social media. This one goes further:

  • — 01

    Classroom Sessions

    Learn how to align your brand with Google’s signals of Experience, Expertise, Authority, and Trust (E-E-A-T).

  • — 02

    Location Shoots

    Capture professional video and photography assets that establish your presence and strengthen your digital authority.

  • — 03

    Actionable Steps

    Walk away with a roadmap to earn recognition as a trusted thought leader — and start building the foundation for your Knowledge Panel.

Who This Workshop Is For

The ideal workshop is for:

01
👥

Executive teams

Who want to amplify their visibility and authority.

02
🤝

Professional associations

Seeking to equip members with tools for digital recognition.

03
🏢

Organizations

That want to position their leaders as trusted voices in their industries.

04
💼

Entrepreneurs and consultants

Ready to turn expertise into recognized authority.

Whether you're a corporate team or a professional group, this workshop helps you elevate your credibility where it matters most online

Flexible Delivery Options

01

Las Vegas Experience

Bring your group to Las Vegas and we'll handle everything from classroom space to location shoots and logistics so your team can focus on learning and creating.

02

Onsite at Your Location

Prefer to host the workshop for your group or organization? Eric and his team can bring the full experience to you, complete with training, strategy, and production support.

Workshop Outcomes

By the end of this workshop, participants will

Build credibility by aligning with (EEAT) principles.

Understand what Google looks for in establishing a Knowledge Panel.

Create professional assets that elevate digital authority.

Leave with a clear, actionable plan for earning recognition as a thought leader.

Steven Edmondson

USGA Managing Director

"Eric is a visionary with a results driven work ethic. He predicts trends and positions organizations for success long before others see them."

Todd Williams

Banking Executive

"Eric continually thinks beyond the status quo and creates new ideas to generate exposure, participation, and revenue."

Denny Taylor

Industrial Sales Executive

"Eric has always been energetic, motivated, and innovative. He brings clarity and strategic foresight to every initiative."

Jessica Carroll

Customer Success Executive

"Eric approaches complex business issues with a forward vision. His understanding of technology and business makes him a powerful driver of growth."

Got Questions?

We've Got Answers

1. What size group is ideal for this workshop?

Workshops typically work best with groups of 8–40 participants. Smaller teams allow for deeper personalization, while larger groups benefit from shared learning and collaboration.

2. How long is the workshop?

Standard workshops run 1–2 days, depending on your organization’s needs. Multi-day sessions include both classroom instruction and location shoots to capture professional assets.

3. What deliverables do participants leave with?

Every attendee walks away with practical strategies aligned to Google’s E-E-A-T signals, plus professional assets such as photos or video clips that enhance their digital authority.

4. Can you customize the workshop for my industry?

Yes. Eric tailors examples, case studies, and asset creation to match your industry and audience. The principles of credibility, trust, authority, and authenticity are universal, but application is customized.

5. Do you only host workshops in Las Vegas?

No. While Las Vegas is the ideal setting with logistics fully arranged Eric and his team can deliver the workshop at your organization’s location anywhere in the world.

6. How do we book a workshop?

Start with a call to discuss your group’s needs. From there, Eric’s team will provide a proposal, schedule, and clear plan for delivery.

Ready to Elevate Your Group?

Turn your expertise into recognized authority with a hands-on workshop that delivers clarity, assets, and a path to trusted influence.

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ERIC YAILLEN

ERIC YAILLEN